About me

I’m Sjoerd Bracke, a travel photographer from the Netherlands with a passion for exploring, capturing and telling stories through my lens.

My love for travel began when my parents took me on hiking trips to the Alps in Austria and Switzerland. What started as childhood curiosity grew into a lifelong passion for discovering new places and perspectives. Since then, I have visited more than 50 countries, always driven by the same goal: to capture the beauty of our world and the stories that live within it.

With a background in marketing, I have learned how storytelling can strengthen a brand’s identity. Over the years I have explored the intersection between marketing and photography, combining creativity with strategy to create authentic and meaningful visual stories.

Over the past decade I have worked with brands and tourism boards including Canon, Cortazu, Switzerland Tourism, Google, Volvo, Peru Tourism, South Tyrol and many more, creating campaigns, content and authentic exposure through my channels.

Outside of my projects I travel with my partner and our 1.5-year-old daughter. Exploring the world as a family gives my work new meaning and reminds me why I fell in love with traveling in the first place: to stay curious, to learn and to see the world with fresh eyes.


Visual Storytellers | Kamera Express

Together with Kamera Express I created a video for the launch of the new Canon R5 Mark II. Instead of traveling far, we went in search of that sense of adventure close to home, showing that you do not need to go far to experience something extraordinary.


DJI Mavic 3 Pro Review | Kamera Express

I tested the new DJI Mavic 3 Pro and showed why it’s the perfect drone for travel. Join me as I take you along on my life as a travel photographer.


Canon Talks Masterclass

I created this Masterclass together with Canon Netherlands about travel photography. In it, I share my favorite tips, the gear I use, and how to capture your travels in the best possible way.

Worked with:

Seen on Television:

Het Perfecte Plaatje - RTL4

I had the honor of being part of the jury in the final episodes of two seasons of Het Perfecte Plaatje on RTL4, where I shared my perspective as a professional travel photographer.

It is one of the most popular TV programs on Dutch national television, with over 1.5 million viewers per episode.

Seen on Youtube:


Meer dan een moment | Canon Netherlands & CameraNU Documentary

Canon Netherlands and CameraNU created this short documentary about me as a kid, how I got into photography, and what it means to me today.